
Plant health care (PHC) is one of the fastest-growing segments of the tree care industry and is expected to more than double in the next 10 years.
Whether you’re looking to strengthen your PHC culture, better understand modern nutrition products, or fine-tune treatment timing, TCI EXPO ’25, November 6-8 in St. Louis, is the place to get practical tools and hear from industry experts. Below are some highlights of the education sessions that focus on plant health care as well as a Pre-Conference workshop.
Growing Business Profitability Through PHC Pre-Conference Workshop on Nov. 5
Sponsored by Rainbow Ecoscience
Discover the fundamentals and future of Plant Health Care (PHC) in this comprehensive workshop designed for tree care professionals looking to grow their business. Joel Spies, Cory McCurry, and Patrick Anderson, Rainbow Ecoscience and Heather Dirksen, from Canopy Service Partners provide a brief history and rationale for PHC, followed by real-world business cases that highlight its profitability and proven sales strategies. (Earn 3.5 ISA CEUs)

The Science Behind PHC: Grow Your Business with Fact-Based Solutions
Sponsored by Arborjet | Ecologel
Joe Aiken and Korey Lofy from Arborjet | Ecologel and hosts of the Discovering Forestry podcast, are back! They will lead a discussion with special guest Daniel Cottier, Director of Plant Health Care at Focal Pointe. Join them as they dive into the science behind effective, real-world plant health care strategies, from Integrated Pest Management to the latest in injection technology. Hear from three industry veterans for a fast-paced discussion with plenty of time for Q&A. Earn 1 ISA CEU

Building a Strong PHC Culture Across Your Tree Care Teams
Drew Dunavant, CTSP, Arborist Segment Leader for RBI/Shelter Tree and Kathy Glassey, Consultant for Inspire Green, Inc., team up to help you build a stronger culture by improving communication between all crews. From the below the soil through the canopy they provide insight as to what EACH team member can look for to provide more sales opportunities organically. (Earn 1 ISA CEU)
Modern Tree Nutrition Products – Part 2
Have you ever felt lost or confused by what tree nutrition products are available and how they work? Zack Shier from Joseph Tree Service wants to help you make sense of it all.
Learn how to not simply market or display a bunch of products but understand the newer technologies, processes, and products that can assist you in successful treatment of tree health issues. (Earn 1 ISA CEU)
How to Use Indicator Plants to Predict Vulnerability
Aaron Schulz from Oak Bros Tree Care & Removal LLC will focus their session on adding plant phenology to time your plant health care treatments so that you can reduce pesticide exposure, reduce pest resurgence, annually provide predictable outcomes for your clients, and be more profitable. Hear the impacts, pros and cons and how to develop indicators. (Earn 1 ISA CEU)
Make sure to check out the full schedule of education sessions and demonstrations on the trade show floor.
We hope to see you at TCI EXPO, the world’s largest tree care conference and trade show.
Empower Your Team with TCIA Training. TCIA’s Tree Care Academy (TCA) programs help arborists at every career stage grow their skills and enhance safety awareness. From online courses to advanced certifications, TCIA offers tailored training for safety professionals, crew leaders, and trainers. TCIA members also receive free access to the TCA Training Hub to manage and track team training. Learn more about TCIA training.

