TCIA’s Core Values
- Be of Service
- Be Team Players
- Be Driven
- Be Adaptable
- Be Principled
Core Focus
Purpose/Cause/Passion: Advance Tree Care Businesses
TCIA’s 10-Year Target
To be the Essential Resource for successful tree care businesses by 2029
3-Year Picture
Measurables:
- 2500 Active Members
- 500 Associate Members
- 1800 Engaged Members (1500 Active and 300 Associate)
- 750 Accredited Facilities
- 4,000 TCI EXPO Attendees
Enhanced Member Engagement through:
- Marketing strategy that identifies distinct member segments and reaches them through unique channels, including online forums, tree climbing contests, etc.
- 12,000 annual connections between members and dedicated member engagement and member experience representatives
- Compile and review member satisfaction and needs data on at least an annual basis
- Increase outreach to emergent ownership segments with a goal of 200 active members that are women/minority owned
- Set the standard for industry events with 4,000 TCI EXPO attendees, 1,000 WMC/EAW attendees, 3,500 workshop attendees (including CTSP workshops) and 1,000 attendees at ASTI-sponsored events
- Grow associate membership and engagement with a goal of increasing revenue from this segment by 10% annually
Address Member Needs by:
- Recruit new workforce entrants by driving 7,000 unique registered applicants per year to our Career Center
- Train a safe and efficient workforce with 250 companies registered as apprenticeship sponsors and 6,000 employees per year completing a TCIA training program
- 150 or more independently qualified trainers available to TCIA members
- 200 individuals enrolled in mentor/peer-to-peer learning programs
- 10 new partnerships/programs that provide members with business solutions such as insurance, retirement programs, risk management, business transitions, etc
Raise Industry Standards by:
- 750 Accredited facilities and 3,500 CTSPs
- Increased use of the A300 and Z133 standards through more interactive formats
- Adoption of a tree care industry-specific OSHA standard
- Advocate on behalf of the industry with 250 connections with policymakers per year
- Refresh TCIA’s publications, including 12 objective reviews/new product unboxings per year of tree care related products
- 500,000 annual consumer impressions on the importance of hiring professional tree care companies