When Bob Dray thinks about why Custom Truck One Source has been a corporate member of TCIA for so long, it goes beyond an event or an activity, it’s about supporting the industry.

“We believe that TCIA is the voice of the tree care industry. The first and foremost reason we are members is because we believe in the tree care industry and want to support it.” – Bob Dray

As the vice president of sales and marketing for Custom Truck, Bob also believes that membership in TCIA gives him unique access and opportunities that help him market his business, such as the ability to choose his booth placement at TCI EXPO.

Bob has been going to TCI EXPO since joining Custom Truck in 2008. It’s one of the few tree care industry trade shows they participate in. “It’s really the only annual show that brings the numbers together for the tree care industry. It allows us to expand and meet new customers.”

“I think TCI EXPO is the premier show for our customer base. Being an exhibitor is great for our business because it not only exposes us to our existing customers it saves us the money we’d have to spend traveling all around the country throughout the year. TCI EXPO brings the prospects to us,” Bob says.

He also thinks it’s a great place to look at what their competitors are doing, reconnect, and build great relationships. The relationships and the networking within the tree care community are valuable to us, both from a friendship standpoint and from a business standpoint.”

Emily Daniel, the event marketing manager for Custom Truck, will be managing the company’s exhibit at TCI EXPO ‘24 for the third time. Her enthusiasm for the event is matched by the tangible results it delivers for Custom Truck. Emily said their booth and demo were consistently busy throughout the event, ultimately generating over 250 leads.

TCI EXPO will always be a victory for Custom Truck.” – Emily Daniel

Custom Truck One Source has been a corporate member of TCIA since 1998. Learn more at CUSTOMTRUCK.COM

This article is an excerpt from TCIA’s WHY TCIA brochure. 

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